http://jgetc.disqus.com/enWed, 16 Jul 2008 06:25:44 -0000http://www.jamesgross.com/media/#comment-908391Loving. This is not an ad, it is a whole microsite. Great stuff, James.candaceWed, 16 Jul 2008 06:25:44 -0000http://www.jamesgross.com/media/#comment-887704Thanks Tanya. Always appreciate that type of feedback. :)jamesgrossMon, 14 Jul 2008 12:04:11 -0000http://www.jamesgross.com/media/#comment-885593awesome as an ad. Great use of feedback.Tanya NicholsMon, 14 Jul 2008 06:44:46 -0000http://www.jamesgross.com/media/#comment-855776James--As you know, I'm a huge fan of this execution. Two things I especially like. One, while it's sponsored by Dell, the content comes from its customers -- Dell merely surfaces and promotes a real conversation (in this case, a visual conversation about the environment). Two, Dell encourages us to "steal" the content and share with other people we think might be interested. This strikes me as a new paradigm: Dell isn't using ads as teasers to get us to its website, instead it's giving us its brand assets to take with us.Chas EdwardsThu, 10 Jul 2008 12:20:10 -0000http://www.jamesgross.com/media/#comment-672630Of course the user prefers interactive ads. But ads like this one...and you know I think it's really good...are part of a new breed that will take some getting used to for users who are used to being interrupted more directly. Then again, tech-savvy environmentally conscious appreciators of the artistic process are going to be more observant than the average consumer...early adopters, not just of products in this case, but of a way of becoming aware of the products.miconianFri, 13 Jun 2008 16:51:57 -0000http://www.jamesgross.com/media/#comment-640961Oh i get it. So the user generally wants to see the same standard flash ads that they can't interact with. Who would want to see the actual creation of art from multiple participants through banners; just give me the message already!James GrossWed, 11 Jun 2008 18:29:51 -0000http://www.jamesgross.com/media/#comment-626645As cool as this is, I'm not sure that it's going to catch the eye of a user who isn't expecting it. This is the kind of ad that needs to either be called out, connected to something else on the page, or placed next to a video or in some other position where the user is likely to spend more than half a second looking at it.miconianMon, 09 Jun 2008 22:13:42 -0000