DISQUS

Michael Bennett Cohn · 1 year ago

As cool as this is, I'm not sure that it's going to catch the eye of a user who isn't expecting it. This is the kind of ad that needs to either be called out, connected to something else on the page, or placed next to a video or in some other position where the user is likely to spend more than half a second looking at it.

James Gross · 1 year ago

Oh i get it. So the user generally wants to see the same standard flash ads that they can't interact with. Who would want to see the actual creation of art from multiple participants through banners; just give me the message already!

Michael Bennett Cohn · 1 year ago

Of course the user prefers interactive ads. But ads like this one...and you know I think it's really good...are part of a new breed that will take some getting used to for users who are used to being interrupted more directly. Then again, tech-savvy environmentally conscious appreciators of the artistic process are going to be more observant than the average consumer...early adopters, not just of products in this case, but of a way of becoming aware of the products.

Chas Edwards · 1 year ago

James--As you know, I'm a huge fan of this execution. Two things I especially like. One, while it's sponsored by Dell, the content comes from its customers -- Dell merely surfaces and promotes a real conversation (in this case, a visual conversation about the environment). Two, Dell encourages us to "steal" the content and share with other people we think might be interested. This strikes me as a new paradigm: Dell isn't using ads as teasers to get us to its website, instead it's giving us its brand assets to take with us.

Tanya Nichols · 1 year ago

awesome as an ad. Great use of feedback.

jamesgross · 1 year ago

Thanks Tanya. Always appreciate that type of feedback. :)

candace · 1 year ago

Loving. This is not an ad, it is a whole microsite. Great stuff, James.