3 comments

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  dberkowitz

  9 months ago

  Great seeing you there, James - and great job on the panel. I think you captured Seth's point well. Look for both of you to be mentioned in today's MediaPost column. With all the talk yesterday about search and Google, how could I resist?
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  Katie Bessiere

  9 months ago

  "One takeway from the event is that application providers and analytics companies are still really focused on Direct Response and Facebook. Social has a huge brand play and a Brand’s Platform is still the key for most marketers, not Facebook’s platform."
  
  Agreed. I wanted to get up and shake all the panelists on your panel that kept bringing it back to facebook and better behavioral targeting of ads. Neither of those are alternative OR social, in my opinion. Well, I guess facebook is, but ad placement on facebook isn't.
  
  I would have liked to have heard more from you and Matt Sanchez, personally, and I was very surprised that KickApps was so focused on the ad sales still. We're about to roll out a new social marketing tool for brands in October, and it would have been interesting to see what other real alternative strategies were being used out there besides better ad placement. :/
  
  Oh, and I read your post about Obama, and according to the Metro paper this morning NY state isn't a sure thing after all. I can't get the comment box to pop up on that post so I'll just put it here...
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  jamesgross

  9 months ago

  @David, awesome and thanks for the quote. The column just came by my inbox. :)
  
  @Katie I definitely want to see this tool and talk with you. In re to the commenting on the other post(argh!), Disqus might be more of a pain than it is worth. To your point on NY; I don't want to think about that right now.
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