http://jgetc.disqus.com/enTue, 01 May 2007 03:39:02 -0000http://www.jamesgross.com/content-without-brand-is-bad-for-the-bottom-line/#comment-7415691<p>I use my feed as a loss leader. I balance the convenience to my feed readership against growing my overall traffic.</p><p>Since adding full-fat feeds, I've seen the number of subscriptions increase, and the number of click-thrus climb quite steeply, too.</p><p>Additionally, if you're using something like FeedBurner, and you hit the magic number of subscribers (which incidentally, I have no idea what that number is) then you get invited to their FAN (FeedBurner Ad Network,) which is where you begin to monetize your feed readership.</p><p>There's also an opportunity for the likes of FeedBurner here, to make the feed experience a richer and more engaging one, while not becoming a full-blow web log.</p><p>An experience that stops people clearing your stall out of fresh fruit...</p>Wayne SmallmanTue, 01 May 2007 03:39:02 -0000http://www.jamesgross.com/content-without-brand-is-bad-for-the-bottom-line/#comment-7415690<p>Websites' content silos will start to fall depending on two factors: (1) quality control over the distribution (so videos/text feeds don't wind up on "inappropriate sites") and (2) monetization of distributed content. Especially (2), which is already starting to happen on the web and cross-platform.</p>JulesThu, 19 Apr 2007 15:05:13 -0000