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Content without Brand is Bad for the Bottom Line

Started by jamesgross · 7 months ago

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2 comments

Jules
2 years ago

Websites' content silos will start to fall depending on two factors: (1) quality control over the distribution (so videos/text feeds don't wind up on "inappropriate sites") and (2) monetization of distributed content. Especially (2), which is already starting to happen on the web and cross-platform.

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Wayne Smallman
2 years ago

I use my feed as a loss leader. I balance the convenience to my feed readership against growing my overall traffic.

Since adding full-fat feeds, I've seen the number of subscriptions increase, and the number of click-thrus climb quite steeply, too.

Additionally, if you're using something like FeedBurner, and you hit the magic number of subscribers (which incidentally, I have no idea what that number is) then you get invited to their FAN (FeedBurner Ad Network,) which is where you begin to monetize your feed readership.

There's also an opportunity for the likes of FeedBurner here, to make the feed experience a richer and more engaging one, while not becoming a full-blow web log.

An experience that stops people clearing your stall out of fresh fruit...

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