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But this is only part of it, right? Seems to only include descriptors that begin with letters B through E.
I just took a screenshot of B through E to try and not giveaway obvious tags like Amazon or JeffBezos.
I did also notice that in that screenshot there is a tag for EC2, I guess that gives it away pretty quickly to someone familiar with the Amazon brand.
For the most part, I think that Amazonians would like the way that page is shaping up. But of course, they have a lot of smaller, younger brands, sub-brands if you will, that might be more interesting to define. What about Kindle? Unbox? Or ec2, for that matter?
What is interesting from the current data is brands that were born on the web or have made a significant investment in the web; seem to be talked about and thought of far more favorably.